Genuine quality, unmatched range, competitively priced and served with love - that is all we began with, and that is what, we live by. We have never marked monetary gratification as a barometer of progress. Progress to us has always been about transforming consumers into life long patrons of our products & services. We constantly seek to achieve customer loyalty to the point where they become our true brand ambassadors. We believe attaining milestones is like reaching a mountain peak, to only realize another peak calls, and that there is always a new one ahead of you to be traversed. It is with this credence, 28 South Ventures began its journey, and now continues to better.

As a company, we unquestionably aim for customer satisfaction, but just as assuredly, our mission is driven to offer beauty solutions to the world with a touch of human and environmental inclusions. We strive to accomplish a sustainable society, helping people find joy through our mainstay beauty business.